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- 0022-2437 type Journal assertion.
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- jonah-berger-sswwfjj9oq type Person assertion.
- 0022-2437 sameAs "urn:issn:0022-2437" assertion.
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- jmr.10.0353 identifier "10.1509/jmr.10.0353" assertion.
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- jmr.10.0353 creator katherine-l-milkman-sswwfjj9oq assertion.
- jmr.10.0353 creator jonah-berger-sswwfjj9oq assertion.
- 0022-2437 title "Journal of Marketing Research" assertion.
- jmr.10.0353 title "What Makes Online Content Viral?" assertion.
- katherine-l-milkman-sswwfjj9oq givenName "Katherine L." assertion.
- jonah-berger-sswwfjj9oq givenName "Jonah" assertion.
- jmr.10.0353 publisher "SAGE Publications" assertion.
- katherine-l-milkman-sswwfjj9oq name "Katherine L. Milkman" assertion.
- jonah-berger-sswwfjj9oq name "Jonah Berger" assertion.
- jmr.10.0353 date "2012-04" assertion.
- 0022-2437 issn "0022-2437" assertion.
- 0022-2437 issn "1547-7193" assertion.
- 0022-2437 issn "0022-2437" assertion.
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- katherine-l-milkman-sswwfjj9oq familyName "Milkman" assertion.
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- jmr.10.0353 volume "49" assertion.
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- jmr.10.0353 pageEnd "205" assertion.
- jmr.10.0353 doi "10.1509/jmr.10.0353" assertion.
- jmr.10.0353 volume "49" assertion.
- jmr.10.0353 startingPage "192" assertion.
- jmr.10.0353 endingPage "205" assertion.
- jmr.10.0353 doi "10.1509/jmr.10.0353" assertion.